What to do when visiting Madeira, Portugal
If this is your first trip to Madeira the best advice I can offer is to plan your days out carefully. Although Madeira is only 54km long, the winding roads will take you 2-3 times as long as they would elsewhere.
Most of the taxi drivers offer fixed island tours with a "menu of trips" regulated by the tourist board, you should find this card in each cab. Beware of low cost island tours being offered by the hotels, they often include a "time share presentation" so double check before booking. If you decline the presentation the price goes up 300 400%! My advice is pick a taxi driver who speaks your language and pay the extra for your own personal tour. Email me for a recommendation and help with booking.
If you are not inclined to hire a car or take a day trip you can easily fill a week in Funchal through eating, shopping, the odd cafe, museums, taking the cable car, people watching, etc...
The buses in Madeira are frequent and cheap. It is possible to travel the whole island by local buses but plan your trip carefully as it can take a while! However, nipping in and out of town is easy. You can visit the official bus providor's site here http://www.horariosdofunchal.pt
Cabo Girão, South West
Ribeiro Frio & Trout Farm
São Vicente, North West
Porto Do Moniz, North West