Praia Formosa beach is a very special place, especially for Madeirans.
After the great storm of 2010 washed away the beach of Funchal City centre, Praia Formosa beach hosted many a function including the main Christmas fair up until 2018.
Praia Formosa beach is not one of the four on Madeira with sand. However, it is blessed with 4 great cafes and restaurants and a fantastic promenade walkway to Camara de Lobos, the famous fishing village were Winston Churchill once painted.
For the record, there are four beaches on Madeira with sand, Calheta, Machico, Prainha, and Seixal.
It is very popular with Funchal locals but rarely crowded. Just be aware of high seas in winter. We've, unfortunately, lost a few lives during storms.